Or so you'd think everyone wetting themselves about the new Apple phone - which incidentally everyone including The Steve is still calling the iPhone, despite Cisco's legal claim to that name.
During an interview with CNBC TV,
Steve Jobs, aka Stock Options Steve, claimed that mobile video is a
killer app because they'd sold 50,000,000 downloads of TV show
episodes. Yeah, but is anyone actually watching them on their video
iPods, afer the content purchase? Research says that a very small
percentage (can't find the reference; guessing at 16%) use the video
features of their mobile devices, including the iPod. That's hardly a
killer app now, is it Stevie?
But what's that got to do with the
new Apple Phone? Well, this device, if you don't already know, must be
like manna from heaven because it's got everything: calling, video,
audio playing, etc. Though it ain't got buttons. A phone with no
buttons, and it took them 200 filed patents. And they're banking on, changing their name
from Apple Computers, Inc., to just Apple, Inc., to show their
decreasing focus on just computers. Hoo boy. Wonder what Sir Paul
McCartney is going to say about Stevie once again trying to steal the
name "Apple".
Said Jobs wisely, "...wish we could sell for $100
but we can't. It's a little more expensive than that." A little? The
phone goes for US$499 and $599. That's not a little, Steve. Once again,
you've maintained your elitist strategy.
Now, I've secretly been
an Apple fanboy since my hands first touched one of the 1st generation
Apple computers. But Apple's always been just beyond my computer
budget. While it's true that my next computer has a 70% chance of
being an Apple, call me an old-fashioned gadget freak because I can't
fathom spending $500+ on a device that could be easily lost or damaged.
(Sure, my Treo 650 runs for $399+, but I got it during a promo for $150.
And my beloved iPod nano was a gift.) But for those people who are not
fanboys/ girls and just want a phone, the Apple Phone is just too much. Well, at least you can look at the phone. I won't pay for this phone, but if Apple ever comes up with a voice-activated car....