March 06, 2007
Interactive Ads On Your Phone?
Where do they get this stuff? Ericsson, the telecom equipment manufacturer wants to push mobile TV while making it worthwhile for carriers. This means running interactive ads on mobile handsets.
Sorry but I don't now or ever want to see advertising on my cell phone, with the possible exception that my carrier not only pays my bandwidth costs but also increase my monthly bandwidth cap for my cellular data plan from 250 Mb to something more reasonable. Otherwise, buzz off already. On the other hand, this Ericsson proposal supposedly will not require extra bandwidth.
Now if that's true, there could be a bit of a mobile TV revolution. If you didn't have to pay to watch mobile TV on your puny handset screen, would you watch the advertising? Fact is, mobile Internet TV still needs some more features/ infrastructure, including larger screens - maybe roll-out style or HUDs (heads-up displays).
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