February 25, 2007
Free Restaurant Wi-Fi?
Not sure how many of you go out to a restaurant expecting to work on your laptop, but First Watch Restaurants in the US seem to think there's a lot of people. So they're offering free Wi-Fi access in their company run restaurants, based on a Specialty Coffee Association poll that suggests 11% of customers choose a cafe based on having Wi-Fi access.
Seriously, there's a huge difference between a cafe and a restaurant. And if you can't put away your laptop or smartphone to enjoy a meal... well, you're lost. I personally can't see this making a difference for First Watch, especially if they're banking on more customers as a result. But if they did it to be generous, then bravo for them, for the fraction of customers who might interrupt their own meal to check their email.
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