January 25, 2007
Video Campaigns: Can You Smell What Barack Is Cooking?
Senator Barack Hussein Obama must have the right-wing TV show hosts running scared if they're already taking xenophobic swings at his unusual name, despite his having been born and raised in the United States as a patriotic American - unlike California Governor Arnold Terminator, whom some people want to rewrite US laws for, to get him into a presidential race - shudder to think. But Obama has made a smart move: embracing web video for his campaign.
While I have a different preference for
the next US Prez, I sent Senator Obama's campaign an email suggesting
they follow Peter Csathy's wise recent advice about video blogging and video politicking.
This was a few days ago, before I knew that the Senator is working with
Brightcove on a channel. Apparently this was just before Brightcove pulled
in nearly US$60M in next-round VC funding?
At any rate, I'm paraphrasing what Peter has said: the next President will utilize Internet video better than everyone other candidate. Now if an IPTV/ video streaming company got smart, they'd create a special campaign channel and show paid content from all candidates. Just my feeling, but they could pull a great deal of web traffic and pay for it with advertising. Teaming up with Google on their Google Video or YouTube sites is one option.
Then again, it may not be necessary, as Senator Hilary Clinton, too, has just embraced online video chats. Well, let's hope that they all follow my video calling etiquette, as I'm sure no one wants to see the next President via video in their undies.
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