December 30, 2006
Funding Free Municipal Wi-Fi
You've no doubt heard or read about all the muncipal Wi-Fi projects popping up across the United States and elsewhere. In some cities, there are several subscription options for different access speeds. In others, it's all free. One question that comes to mind is who is going to pay for the costs of this "free" Wi-Fi? In Portland, Oregon, Microsoft is involved in a full-speed wireless network that'll offer free access in return for showing users paid advertising. Dailywireless asks whether this will work.
My own feeling is that in any given city, some people will be more than happy to have free Wi-Fi, even if they have to watch ads. It's why VoIP subscription models like that of Globe7 could work. However, are there enough such people? Way back in the early 90s, I tried free regional long distance calling in return for listening to ads (pre-Internet) and got sick of wait, the crappy music, and the same old ads. If, however, I had to watch, say, movie or TV trailers for access to the Internet, I might be okay on that. What about you?
If there are not enough people supporting the advertisers of such wireless networks, however, what happens to the city? Do taxes go up? Do they force paid subscription on users? And when people say sayonnara, does the city tear down the infrastructure? That costs money, too.
The concept of free wireless access is relatively new. I'm not sure, but I think it was used by some ISPs for dialup Internet access, though I'm not so sure that succeed as I can't think of any examples. Only time (or indepth surveys) will tell if such payment models will work.
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