November 24, 2006
Click-to-Call Ubiquity - Not Quite There
CNBC TV just ran a segment in which one of their guests said that "most [e-commerce] websites" now have a click-to-call button. Would that were true, that'd be great. But what do you expect when even VoIP supplier/ resellers don't even have click-to-call buttons? That's right, you heard me. Very few of the VoIP sales sites I see have a click-to-call button.
Though if you have a small operation, it may not be the best thing to have. But you should give some semblance of trying. You're probably worried that if you don't have your own click-to-call solution, that using someone else's (for example, SightSpeed's free video click-to-call service) may draw customers away from you. Well, I wouldn't be surprised if some soft VoIP provider out there would be willing to white label their solution for you, if you can't get any sort of partnership going. Anyone know of such a solution? At worst, make sure that your business information is available for Google Maps click-to-call functionality.
On the other hand, the natural evolution of an industry involves the weeding out of competitors who can't compete.
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