October 11, 2006
Microsoft's Click-to-Call
Google's doing click-to-call, so why not Microsoft? Ingenio and Microsoft have teamed up to offer a mobile version of click-to-call, which incorporates pay-per-call advertising on Windows Live Search for mobile devices. The pay-per-call advertising market is expected to reach nearly US$4Bln by the end of the decade, for mobile or otherwise. Essentially, advertisers get exposure in Windows Live Search, and if a mobile user clicks their link to find out more information about their products and/or services, then the advertiser pays Microsoft and Ingenio for the call. Example advertisers might be local businesses such as restaurants, hotels, travel agencies. [PR Newswire via Biz Yahoo]
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