The Bluetooth SIG (Special Interest Group) has declared October as "Bluetooth Transfer Month". They are promoting the fact that Bluetooth can be used to transfer digital content wirelessly between enabled devices including phones, computers, PDAs and other devices. Any two devices with Bluetooth capability and memory have the ability to transfer files to each other. (Whether they actually can is dependent on whether manufacturers have made the functionality available to users.) [via Wireless IQ]
Sample applications include passing digital business cards between phones and PDAs, capturing TV or stage show information from digital billboards and posters, sharing photos and music, and more. A stage version of the Lord of the Rings included a promotion where special subway posters allowed people to download ringtones using Bluetooth. Obviously, there could be some very interesting social applications.
To help promote the file transfer abilities of Bluetooth, devices that are capable of this will have an "Experience" icon on the device and packaging. But with VoIM becoming more common on cell phones, Bluetooth file transer usage might increase without the promotional campaign - if the ability is built into the next generation of VoIM clients, for short-range transfer.
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