September 21, 2006
Could Alarm.com Help Pure Play VoIP?
Yesterday, I reflected briefly on Alarm.com's signing of SunRocket as a partner, who follow Vonage, the first to sign. Like other competitors InnovAlarm and NextAlarm, Alarm.com offers home security alarm services using VoIP for the communications component. Garrett Smith thinks that this sort of additional VoIP-based service might give pure play VoIP providers such as SunRocket and Vonage a bit more competitive edge, by offering their own "triple play" of services, compared to broadband providers.
While I vaguely said something similar, I still feel that cable providers have the edge, especially considering that Alarm.com is target this type of VoIP provider next for partners. PhoneBoy weighs in, basically agreeing, and says any advantage will be minimal because pure plays won't be offering anything unique.
That doesn't mean that there isn't any market for pure play VoIP. Anyone who does not have or want a computer (there are such people) might prefer to opt for a service such as Vonage, were they forced to change from traditional telephony. Or simply want to save on long-distance calls.
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