August 01, 2006
VoIPing For Profit - Ether Consulting
Ether is a voice-based service, though not necessarily VoIP-based, that lets you essentially set up a consulting business online, with the help of a phone, email address and website (free-hosted is fine). I'd all but forgotten about Ether until I stumbled across Amit Agarwal's post a couple of nights ago.
Ether is a brilliant concept. They give you a free toll-free number (and personal extension) that clients can call, which you advertise on your website, email, or business card, along with your rates and availability. At the Ether site, you can login and configure your availability throughout a single day. Calling clients will be notified that you are unavailable at present, if necessary.
If a client want to talk to you, they pay upfront, with their credit card, through Ether's billing system, and the call gets transferred to your desired phone number (home, cell, etc.), if you're configured as being available. If you've set a fixed time limit for a call, the call will end.
Your rates can be set by a variety of time periods, including custom (max $1,000 for a max of 120 minutes). You can even specify that minutes are free after a certain duration. So, for example, I could charge for the first 45 minutes, then allow the rest of a call to be free. (Although there's no way that I saw when I signed up for the beta where you could limit the free time. That's something that would have to be managed manually.) If you've set recurring rates, such as $30 for every 15 minutes, the client will be billed before the call can continue.
It appears that you can setup multiple phone profiles from a single Ether account. So if you do a variety of consulting work and have different websites to promote that work, you can post a different Ether extension # and call rate on each site.
Ether went live near the end of June 2006. I signed up months ago during the beta trial. Because of technical and personal reasons, I never got around to actually fully setting up my account. However, I did come across a couple of websites where the owners had set up. One site owner had two profiles/ numbers. One was something like $100/hour consulting. The other was 30 minutes free, available for a couple of times each week, first-come-first-served.
It's a great concept, and I had intended to set up for business. In fact, I even bought my Palm Treo 650, and the calling and wireless data plans, with Ether consulting explicitly in mind. Unfortunately, since I don't have a landline (haven't for nearly 12 years now), that means I have to use up my costly cell phone minutes. Either that or I need to purchase a SkypeIn, TalqIn, or Gizmo Call In type of plan.
So while Ether might be using VoIP in their phone system infrastructure, it's not a VoIP service from the end user point of view. However, if you have a "call in" phone number for Skype or one of the handful of other softVoIP clients, or even a hardVoIP phone number, there's no reason why you cannot enjoy VoIP benefits from your end.
In fact, because Ether also lets you sell digital content to clients via email or by downloading from your website, you could offer extra services. For example, if you are using a SkypeIn number, you can record calls and offer clients a copy for $0, or even a small fee. If you have voice-to-text software, you could even offer a text transcript, maybe in PDF form, for later download from your site - again for free or fee. Additionally, you could offer language translations of the transcript.
You can essentially set up a consulting practice for nearly any type of business (there are a few restrictions) for next to no cost. (For example, you can use a free-hosted site, but I wouldn't recommend it.) You can do followups by email or downloadable documents, if necessary. The options for businesses are endless, even if you don't want to do a lot of talking.
For example, let's say that you do web analytics work, say with a basic package rate of $500. Set up one Ether profile that gives a limited number of free 15 minute calls. Then set up a second profile that provides a 10-15 minute call for $250, but provides the content via email or download at an agreed upon date. (I have yet to see the non-phone Ether interface, so I'm speculating about the email/ download setup.)
That means that a client calls for free and describes what they want done. The call is the equivalent of a free estimate, but in this case, the price is fixed. If they think you can do the job, and you want to, they call back immediately on the other Ether extension, pay for your service up front, and finish providing the project details, etc.
It might take you a week to finish, or whatever, but when you do, the client calls back on the agreed upon date for a second $250 call, and you complete the transaction. The client has their work and your Ether account will have this additional $250, as well as the $250 from the second call. You could obviously get more sophisticated in your setup and break things down into four calls.
Ether takes a 15% commission from each transaction, which doesn't sound too bad for the service they offer. Hopefully they'll consider integrate with a softVoIP client such as Skype (because of it's Paypal connections) or an open source client such as Gizmo Project. For video calling, there's also Sightspeed, which would make it possible to offer consulting services with visual instruction, such as language pronunciation lessons. To summarize, Ether's a great concept, with room to grow in the VoIP arena to become a killer application.
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