August 28, 2006
Show Me The Money In VoIP - Yet More Thoughts
Are triple-play services another potential area for VoIP revenue potential? Russell Shaw points to Tom Keating's article about pure VoIP providers (Vonage, etc.) vs cable and DSL VoIP providers. The premise is simple: aren't customers going to be more comfortable giving a company they already know a bit more money, fixed sum, for VoIP services - if it saves them on a large long-distance bill - than giving less money to a company they don't know - or looks bad in the marketplace? I.e., Vonage.
I agree with this assessment, and believe I've already brought it up in the past. Most human beings follow the path of least resistance, and would prefer a minimum of bills arriving in the mail each month. Why wouldn't they want they convenience of a single bill instead of two or three bills from separate companies? It means writing more cheques each month, which of course costs more in bank service fees, etc.
That doesn't mean pure play VoIP providers cannot make a living, but I don't think all the companies in this niche alive today will be around in 2010. Who are you more likely to go with? A company that's been around for at least ten years or a company barely a couple of years old?
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