October 08, 2005
Macromedia
Macromedia too has jumped on to the VoIP bandwagon. It is soon going to become a part of Adobe Inc. In May 2005, Macromedia added VoIP features to its Breeze Web conferencing application, such as a telephony gateway. Macromedia is in the process of furthering its VoIP strategy by negotiating with Avaya, Cisco, and HP. Cisco has incorporated Flash-based web conferencing to MeetingPlace Express, including features of both Macromedia Flash Platform and Breeze.
HP will market the Macromedia Flash Platform and its own HP Service Delivery Platform (HP SDP), which allows providers to deliver content across fixed and mobile networks. Macromedia intends that service providers and network equipment providers use the Flash Platform for enriching their integrated communications networks and services. Macromedia envisions VoIP as an integral part of all applications enabling them to achieve increased margins. After providing a convergence of VoIP, audio, and web-conferencing facilities, Macromedia is looking forward to add features such as group list, presence location, etc into a single business process.
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