According to researchers Frost and Sullivan, residential VoIP is ready for the mass market. The difference between the early adopters and mass-market customers is that mass-market customers are not usually driven by the lure of a new technology. For them, it is the service that counts. With respect to VoIP, it means that the customer must be assured of the QoS, secure communication, and access to 911. If these requirements are met, VoIP can increase its presence as it offers its service at a low rate and the availability of broadband facilitates communication between different devices.
Also, along with its low cost, VoIP offers features such as virtual numbers, video conferencing, text messaging, click-to-dial, etc. These options are sources of potential revenue for the customer. Features such as Unified Messaging (UM) allow users to manage voice, text, and fax messages in one box and share them with other devices. The number of VoIP lines is expected to grow to 18 million by 2010 and the market is expected to grow from $295 million at present to $4 billion by 2010.
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